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Explore recent episodes
B2B Marketing Doesn’t Have to Be Boring — With Chris Koehler, CMO, Twilio
B2B buyers have feelings too. And, believe it or not, a sense of humor. So why does so much B2B marketing act like they don’t? Adam Morgan sits down with Twilio CMO Chris Koehler—his boss, no pressure!—to talk about their shared conviction that B2B should be bold, not boring. Tune in for a candid conversation about bringing personality back to the brand, giving creative teams permission to surprise you, and making bold ideas work for the business.
The Builder Mindset: The Creative Leader’s Advantage in the Age of AI — With Jennifer Kattula, Global CMO, Microsoft Advertising
AI can generate content, but it can’t replace taste, judgment, or original thinking. In the season 7 kickoff of Real Creative Leadership, Adam Morgan explores why the future belongs to creatives who know what’s worth making.
Getting to ROI with Experiences — With Jennifer Gardner, Creative Director of Event Experiences, ServiceNow
AI can generate content, but it can’t replace taste, judgment, or original thinking. In the season 7 kickoff of Real Creative Leadership, Adam Morgan explores why the future belongs to creatives who know what’s worth making.
