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Why Creative Directors Should Care About Data
Why Creative Directors Should Care About Data

Creativity and data don’t have to be enemies. We all do business in an insights-centric marketplace where data can’t be ignored — including its impact on creativity and customer experience.

Host Adam Morgan is the Executive Creative Director at Adobe, as well as an author and speaker on the topic of creative leadership. His latest book Sorry Spock, Emotions Drive Business guides creative leaders to discover how to use data as inspiration for their best creative ideas.

In this episode you’ll …

  • Learn how to give your creative ideas a backbone that will stand up to boring, tight-fisted executives.

  • Understand the process for turning data into valuable insights — and those insights into brilliant ideas.

  • Learn why a balance of logic and creativity is the future of the most impactful content.

mentioned in this show:
Adam Morgan
Creative Leader and RCL Host
The Stoke Group
Digital Marketing and Full-Service Content Agency