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The Myths Behind Content Creation
Everything you think you know about content creation is wrong.

You’ve heard these types of tips before: Keep your videos short, because people don’t watch past two minutes. Make sure your headlines are short and punchy. Content marketing experts say the average content viewer has a short attention span. But it’s not about attention — it’s about anomaly.

In this episode of Real Creative Leadership, you’ll learn why anomaly is essential in creative marketing. Adam Morgan explains the science behind emotions and memory, and how to apply these concepts to your marketing strategy.

Tune in to hear Adam discuss:

  • Four key facts about the brain, and how they can boost your marketing
  • Three things to stop focusing on when designing content
  • Why you should always incorporate anomaly and emotion into your work
mentioned in this show:
Adam Morgan
Creative Leader and RCL Host
The Stoke Group
Digital Marketing and Full-Service Content Agency

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