In the old model of creative agencies, there was a combined strategy and writing team to brainstorm the brand messaging, and then a creative team to take the messaging and “make it pretty.” But with the teams being separate, the actual execution of the message suffered.
In this webinar, Adam Morgan shares all the benefits of combining creative with strategy. You’ll learn:
- Why keeping the teams closely linked will yield better creative results
- The importance of developing strategic skills
- How to build strong partnerships throughout your organization