Leela Srinivasan’s journey to marketing leadership has included significant stints in sales and management consulting. Along the way, she learned from and contributed to the amazing cultures at organizations like Bain and Company, LinkedIn, Lever, OpenTable, and now Momentive. Leela also serves on the Board of Directors at Upwork and as Chair of the MBA Advisory Council at the Tuck School of Business.
It’s natural and sometimes necessary for a brand to outgrow itself, but changing a beloved company into one that’s a stranger to employees and customers is a daunting challenge. Luckily, there are ways to make the process smoother for all who are affected by the big change.
In this episode of Real Creative Leadership, Adam chats with CMO of Momentive (formerly known as SurveyMonkey) Leela Srinivasan about the Momentive rebrand journey — and why it was important to bid their old brand adieu.
Watch this episode to discover:
- How to know when your brand needs to transform
- 3 questions to ask yourself and others before refreshing your personal brand
- Why you should always rewrite “your story”