Joe Esposito, content director of story at IBM, is on a mission to win hearts and minds through emotive storytelling and engaging content. Before IBM, Joe worked as a creative director and copywriter at various NYC agencies on accounts like Chase Bank, Marriott, Mercedes-Benz and the Ad Council. He loves digging into research and strategy. He also loves to anthropomorphize storybook characters for his three girls at home with Italian and Cockney accents.
Creative career paths are more fluid than ever before, especially since the shift to remote work has broken down geographic constraints. In this episode of Real Creative Leadership, Adam chats with IBM creative director Joe Esposito, who shares advice on how to build the right creative career for you — including 4 tips to position yourself for a promotion.
Watch this episode to hear Joe answer questions like:
- Has remote work changed everything for creative leadership?
- What traits does it take to be ready for promotion?
- If you had to redo your entire creative career, what would you do differently?