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Building the Right Business Relationships with the Right People
Guest Speaker

John Johnson

Executive Creative Director, Qualtrics

John is the Executive Creative Director at Qualtrics and works with teams across the entire company as they develop new company positioning, campaigns, content, product launches, events, and new experiences that drive the Qualtrics brand strategy and vision.

John has created and shaped work for clients such as Yum Brands, Lexus, IBM, Callaway Golf, Ubisoft, TaylorMade Golf, HP, adidas, and Qualtrics.

Businesses are about relationships — that’s why they’re called “companies.”

According to Qualtrics creative director John Johnson, it’s important to form relationships with people who want to see the business succeed as much as you do — and who have a perspective or skill set that complements yours.

In this episode of Real Creative Leadership, Adam Morgan chats with John about the who, where, and how of building lasting, productive relationships — and why they’re essential to successful creative teams and companies.  

Watch this episode to discover:

  • Why you should partner with people on the other side of the business aisle
  • The right dynamics to look for — and nurture — in your strategic partnerships
  • 3 types of people you need as partners
mentioned in this show:
Adam Morgan
Creative Leader and RCL Host
The Stoke Group
Digital Marketing and Full-Service Content Agency

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