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How to Unleash Your Strategic Creativity
Guest Speaker

Jim Antonopoulos

Managing Director at Tank

Jim Antonopoulos is the Managing Director of strategy and innovation consultancy Tank, based in Melbourne, Australia. He is an advocate for purposeful business and innovation, with a career spanning 25+ years — helping leadership teams develop strategy, and shaping change across organizational cultures, through innovation mindsets and methods.

Hey, creatives: It’s time to flex your strategic muscles

Most creative people, says Jim Antonopoulos, haven’t been taught to sit comfortably in an ambiguous problem space — a new client brief, for example, or company messaging hurdle. Instead, creatives are trained to focus on execution, often sacrificing strategic thinking in the process.

That one-sided thinking has to end. And as Managing Director of Melbourne-based strategy and innovation consultancy Tank, Jim is on the front lines of the strategic evolution.

In this episode of Real Creative Leadership, Jim shares simple strategies to help creative leaders bring together vision and the “now” to unleash strategic creativity. By peeking over the fence of your expertise, pausing to ask the right questions, and living in the “problem space,” you’ll empower yourself to think bigger and more strategically, delivering creative solutions to even the most complex challenges.

Watch this episode to discover:

  • The relationship between strategy and creativity — and why you can’t have one without the other
  • How to overcome an execution-first mindset
  • Strategies to help you work more “upstream” and deliver top-notch work as a result
mentioned in this show:
Adam Morgan
Creative Leader and RCL Host
The Stoke Group
Digital Marketing and Full-Service Content Agency

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