Sandra Lopez is the General Manager of Global Marketing for Microsoft’s advertising business. She is also the co-chair of the World Economic Forum’s Global Future Council on VR, AR, and XR, and she currently serves as an advisor to Sports Integrity Global Alliance. She has received numerous recognitions throughout her career, including “Top Women in Sports” from AdWeek and “Top 100 Women in Technology” from Technology Magazine. She is focused on building the next generation of women leaders.
Business in today’s experience economy is about creating and maintaining a long-term connection between customer and brand. Just like any relationship, growing this kind of bond requires effort, commitment, and understanding. And that’s where marketing and creativity have to work hand in hand — to ensure customers that a brand’s values and social responsibilities reflect their own level of consciousness.
Join Sandra Lopez, General Manager of Global Marketing at Microsoft Advertising, in this episode of Real Creative Leadership to talk about today’s high-stakes marketing world — where brands need to position themselves around many different topics and understand how those positions reflect consumer mindsets.
Listen now to learn more about the many hats marketers wear today to help brands maintain relevance while also generating revenue.
Watch this episode to discover:
- Where leaders can make cultural transformation happen
- Which leadership conversations challenge societal norms
- Why creatives are integral to boardrooms
- How to level-up the role of marketing in organizations