After 32 years in the ad business at elite creative agencies like The Martin Agency and Fallon Worldwide, Luke Sullivan spent 10 years as the chair of the advertising department at the Savannah College of Art and Design and now works as a consultant, trainer, and keynote speaker. He’s the author of the popular advertising book Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising, and the blog heywhipple.com.
A leader can be a lot of things, but a leader of creatives needs to be a special breed. Fostering successful creatives requires a balancing act of authenticity, empathy, transparency, and vulnerability — skills that rely on an investment of time and patience.
In this Real Creative Leadership episode, advertising legend and author Luke Sullivan opens up his toolkit to share which practices best serve creative leaders and teams. He also explains what it is about the soft skills that allows creative leaders to have the biggest impact.
Join now to discover:
- Why good creative leaders start with “why” instead of “how”
- What it really means to lead by example
- When encouragement matters most
- Where teams get tripped up by demotivation