Eric Fulwiler is an entrepreneur who builds businesses through modern marketing and management practices. Over the last 15 years he’s been lucky enough to help build some of the biggest brands in the world, from billion-dollar start-ups to Fortune 500 enterprises. Eric spent 10 years in the agency world and was the MD of EMEA for VaynerMedia, which he built to 100 people in 4 years working directly for Gary Vaynerchuk. For the last three years he was CMO of 11:FS, a global fintech consultancy, where he built marketing into a £1M revenue line for the business. He is now a co-founder and CEO of Rival, a marketing consultancy that builds challenger brands, strategies, and teams to disrupt categories.
If marketing is the growth engine of business and creativity is the core of marketing, the real tool for propelling business forward is creative work. Even in B2B.
In this episode of Real Creative Leadership, Eric Fulwiler, Co-founder and CEO of Rival, discusses why re-envisioning creative’s role, strategy, and influence in the B2B space can be the game-changer companies need for long-term success.
Join now to learn more about how to make creativity the secret sauce of building your brand.
Watch this episode to discover:
- Where to push the envelope for audience attention
- What kind of company culture to build around marketing
- Why adding value should be your creative focus
- How to think about brand differentiation